The year is 2018, and marketing strategies are shifting more and more towards the digital world. Yet, the challenge remains the same; to keep up with the latest techniques and trends in Marketing that help businesses grow. The digital marketing scene is full of names that claim to help you grow your network, attract leads of sales and increase brand awareness. However, there are only a few big names out there that hold the secrets and the right recipes for success. These influential people are game changers with their ground-breaking marketing tactics and genius methods that take you from identifying the right profiles to target to creating a magnet that attracts them to your service or product.
The following names are currently the leaders of digital marketing and are by far the most influential people in marketing that you should follow.
- Matt Heinz – @heinzmarketing
President & Founder of Heinz Marketing, author, blogger, Top 50 Sales & Marketing Influencers.
Twitter Followers: 84.3k
Why you should follow him: Matt Heinz, marketing thought leader and author of Successful Selling, shares an abundance of content around marketing, sales, revenue growth, product success, and customer loyalty. His account boasts little to no self-promotional material and instead acts as a hub of content for all things sales and marketing related.
- Rand Fishkin – @randfish
Founder of Moz, author, blogger, tech investor.
Twitter Followers: 310k
Why you should follow him: Rand is a hip, no-nonsense tweeter. His account is a perfect mashup of tech and marketing – and we love that combination! Make Rand Fishkin your go-to-guy for all things SEO and data-driven marketing. Plus, he gets extra cool points because he has an amazing handlebar mustache.
- Arianna Huffington – @ariannahuff
Co-Founder and editor-in-chief of The Huffington Post, author-columnist, and sleep evangelist.
Twitter Followers: 2.31m
Why you should follow her: In addition to being an all-around powerhouse, Arianna Huffington offers great insight into politics, success, and reporting. The biggest draw to @ariannahuff’s account, in my opinion, is her advocacy for wellness, work/life balance, and sufficient sleep. Maybe her Twitter account will give you advice on how to convince your boss to put a “nap room” into your office, like the one at Huffington Post headquarters.
- Guy Kawasaki – @guykawasaki
Chief Evangelist of Canva, author, and one of the original Apple employees responsible for marketing their Macintosh computer line in 1984.
Twitter Followers: 1.47m
Why you should follow him: Some people think Guy Kawasaki is the king of secular evangelism. He himself says he did not invent it – but he did popularize it. As the author of 13 books, including the recent The Art of Social Media, Kawasaki is best known for the role he played in Apple’s revolution, his active social media presence, and his legendary keynotes at Apple, Nike, Gartner, Audi, Google, et al. Not to mention he’s also the brand ambassador for Mercedes-Benz USA – not a bad gig.
- Neil Patel – @neilpatel
Co-Founder of Crazy Egg, Hello Bar, and KISSmetrics. Columnist for Forbes, Inc., Entrepreneur, etc.
Twitter Followers: 194k
Why you should follow him: While his Twitter account may not be flashy or witty, Neil Patel knows a thing or two about marketing and success. Think of Patel’s Twitter account as a “how-to-guide.” From content marketing to A/B testing, Patel’s account is a great resource for marketers.