E-Commerce – Blog https://blog.ureed.com One-Stop experience for all your translation and editorial needs Tue, 24 Sep 2019 08:30:20 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 https://blog.ureed.com/wp-content/uploads/2019/09/favicon.ico E-Commerce – Blog https://blog.ureed.com 32 32 Compelling Product Descriptions https://blog.ureed.com/how-to-write-a-product-description-that-sells/ Wed, 17 Jul 2019 07:16:38 +0000 https://blog.ureed.com/?p=1386 a compelling product description

Do product descriptions matter in the selling process? Of course they do! Consumers need to feel confident about the quality of the product they will buy. If the description is unclear or if there is missing information, the consumer may opt for a competitor’s offering.

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a compelling product description

Do product descriptions matter in the selling process? Of course they do! Consumers need to feel confident about the quality of the product they will buy. If the description is unclear or if there is missing information, the consumer may opt for a competitor’s offering.
A study about user experience has demonstrated that 20% of online purchases failed because of bad product descriptions. So, you need to learn how to write a convincing product description to increase purchases.

How to write a product description that sells?

Understand your target audience

Although your website can target a wide range of different people with different personalities, every product will appeal to specific needs. Know your buyers’ needs and behaviors, and specify whether your product is unique or well-known. That can help you determine if you need to provide more information or if an image and few words will suffice.

Also, use market research to identify your audience demographics. Gather data about where they live, their educational level, their employment, and their income, etc. If you describe funny games or tricks, use humor in the description, as consumers love banter.

Include the best features in your product

After identifying your audience’s needs, craft your product description to fit them perfectly. List the benefits of your product and inform your consumers about how your product will solve their problems. Keep in mind your competitors, and highlight the qualities that your target audience won’t find in otherwise comparable products.

Just as importantly, detail the main information like the size of the product, colors, material, shipping information, etc.

Be honest and choose the right words

Be honest! If your product doesn’t contain 100% cotton, don’t say that. That doesn’t mean you need to list the product’s flaws, but direct the focus to its advantages. Furthermore, don’t use bland phrases like “excellent quality” or “wonderful material.” Including information such as a product’s specifications and benefits will help assure your clients that your product is of high quality. You can use words proven to influence readers when you write your description, such as offer, easy, quick, compare, and new. Those words help to convince your customer if he or she is one the fence about buying.

Let your brand voice shine

What is your company’s writing style? Do you use the formal writing style or the casual one? Whatever your answer, you need to stick to your brand voice while writing product descriptions. If your company uses specific jargon or fonts to communicate with customers, use them. Remaining consistent with the brand tone makes your description seem reliable and familiar.

Make it easy and quick to read

Not everyone has the time to read every word in your description. Your product description should help people to scan for important information quickly. How can you do this? Use bulleted points, large fonts, enough white space, and accessible language.

Motivate readers’ imagination

When you describe a product, let your words inspire your customers’ imaginations. Write about how consumers will feel if they wear or use your product. Help them imagine themselves holding your product. A study published in 2009 showed that when customers touch an object, their desire to buy it increases. Imagination can make it as if the person is holding the product, as can using large and clear pictures or videos.

Mini stories can also help

Another way to write a compelling product description is by telling a short story about the product. There are a few basic rules to telling a compelling story. For example, you should include answers as to who makes the product, how he was inspired with the idea, how he developed it, and what obstacles he faced.

Add keywords to your copy

Good job! Now you’re well on your way to writing a masterpiece for your product, but there’s still one thing missing. You need to add some related keywords in your description. Keywords are essential for SEO, and they enhance the content such that it appears on the first pages of the search engine. This helps customers to find you easily.

These tips can put you on the right track to writing a perfect product description. Remember to choose clear, high-quality images. For some more inspiration, it’s a good idea to check out some e-commerce websites and read examples so that you understand how writers apply these tips.

FAQs

What is product description in project management?

A product description is a type of copy that describes the product, explaining the benefits of having it. Meanwhile, when it comes to project management, a product description defines the project’s exact deliverables that indicate its success.

How do I write a product description on Amazon?

Keep the product description short and straightforward, focusing more on the benefits the consumer will get out of the product rather than its specs and features. Use bullet points to break down long descriptions. Also, don’t forget to make your description SEO-friendly.

How do I write a product description on shopify?

Start by defining your target audience. Then highlight the features they’re looking for, be descriptive and informative, and speak their language and use their tone of voice.

Why is product description important?

As potential customers land on a brand’s website, finding answers to their questions would make the brand seem professional and informative about its products. That will improve the customer experience on the website and will add to the products’ selling points.

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Key Components of a Press Release for a Product https://blog.ureed.com/key-components-of-a-press-release-for-a-product/ Sun, 07 Jul 2019 07:44:58 +0000 https://blog.ureed.com/?p=1370 Key Components of a Press Release for a Product

A press release is a great way to market your new product and release it to the public. When done right, a press release can take the growth of your product to the next level.

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Key Components of a Press Release for a Product

A press release is a great way to market your new product and release it to the public. When done right, a press release can take the growth of your product to the next level.

I emphasize “when done right” because a press release, like any other piece of content, has rules and guidelines to adhere to in order to guarantee it works and doesn’t backfire.

A press release is a way to communicate with your audience using a journalistic style. As such, it’s important to keep in mind certain journalism practices and conventions.

Writing a press release is not easy, but it’s definitely worth it.

We’ll break it down for you by dividing it into three sections and enumerating all of the key components to writing a good press release for a product:

A. What to focus on with your press release.

  1. Focus on the product.
    Perhaps the most intuitive advice is to talk about your product! Focus on why your audience needs it and what makes it special. Mention the specific selling points that are dealmakers to your audience. What distinguishes your product from what competitors offer?
  2. Storytelling is your best friend.
    Make it a story–people love stories. We’re not saying your press release should be a literal tale, of course. Rather, we’re suggesting that you use storytelling techniques to craft your press release into a compelling narrative. Storytelling is one of several techniques sure to captivate audiences. Visualize, compel, captivate.
  3. It’s not a rant! Get to the point.
    Don’t talk too much and don’t go on and on about the same point, or even worse, go off topic. Stay focused on making your point and make sure that the information you’re sharing is relevant and useful. People love useful content.
  4. Edit obsessively.
    Here’s a somewhat intimidating thought: your press release will be sent to journalists! If your article is not well-edited, journalists will either reject the piece or demand long, heavy editing sessions. So, make sure your press release is perfect before delivering it!

B. The writing essentials for your press release’s success.

  1. Pour all your creativity into crafting the perfect headline.
    The first thing that attracts anyone is the headline. Take your time to compose an attention-grabbing headline that will draw people into the body of the text.Let me put it this way: a good press release with a bad headline will never be read, and a bad press release with a good headline will at least attract people for a moment.
  2. Make sure you’re focusing on your target audience.
    You know that your target audience is not everyone, right? Keep that in mind when writing your press release; specify who your target audience is, and make sure to tailor your writing to them.
  3. Call for backup!
    A good headline and introduction make a promise, so you have to make sure that the body of your press release delivers on said promise. How do you do this? Support the claims you made or implied. Consumers hate when you give your word but never follow through on it t.
  4. Close up with your contact information.
    Don’t forget to tell people how they can reach you if they’re interested, and, of course, always make sure the contact information is up-to-date. You do not want to give away contact information in a huge press release only to find out later that this information is old. That’s a one way ticket to losing your audience’s respect and confidence.

C. Tips to guarantee your press release is a masterpiece.

  1. Speak to the audience directly.
    Audiences love when a message is personalized. Try to craft your press release using “you” and “your”, it makes the audience feel more connected to the brand.
  2. Short and to the point.
    Allow us to emphasize this again. Short and to the point equals not boring, and you really don’t want to lose your audience’s attention span.
  3. Make sure to focus on the selling points that make your product different and unique.
    While focusing on your product, make sure to emphasize why it’s special, because that’s what sticks in your consumers’ minds. Your consumer compares all the products to make a good purchase decision.
  4. Use testimonials to build a convincing case.
    If you released your product in early access mode or have partners, it’s time to ask them for your opinion and to include it in your press release. People are affected by others’ opinions, so why don’t you be the one affecting their opinion?
  5. Distribute your press release well.
    Carefully choose the agencies and newspapers in which you want your press release to be published,Try to find places that are relevant to your product, because that’s where your target audience will find you.

And there you have it! A press release is hard to write but with our guide, you’re good to go!

YOU MIGHT ALSO LIKE : How To Write A Press Release

FAQs

How do you write a press release for a product?

Write a catchy headline that sums up the main message. Include the main message along with the 5 Ws and H (what, where, when, why, which, and how) in the first paragraph. Add a brief about the brand and its history near the end and provide contact information.

How do you write a new product announcement?

Identify your audience and speak their language. Write a compelling headline and introduction where you convey your message which is introducing a new product. Afterwards, describe the product and name its features and benefits. End with a suitable call to action.

What’s in a press release?

A headline, introduction, body, conclusion, a brief about the company/brand, and contact information.

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Conversion Rate Optimization: Becoming a Pro at CRO https://blog.ureed.com/conversion-rate-optimization-becoming-a-pro-at-cro/ Mon, 01 Jul 2019 07:18:30 +0000 https://blog.ureed.com/?p=1361 Conversion Rate Optimization: Becoming a Pro at CRO

The real dream (more like fantasy) of any marketer is to successfully achieve the inbound methodology: to attract leads, convert them into customers, and impress them enough that they come back for more and act as brand promoters.

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Conversion Rate Optimization: Becoming a Pro at CRO

The real dream (more like fantasy) of any marketer is to successfully achieve the inbound methodology: to attract leads, convert them into customers, and impress them enough that they come back for more and act as brand promoters.

Every step in the methodology is difficult to achieve, but in my opinion, converting your leads into customers is the hardest of all three because you have to convince the leads or visitors that you’re worthy not just of their attention, but of their money as well.

This is where Conversion Rate Optimization (CRO) comes into play.

What is Conversion Rate Optimization?

CRO is a technique used in internet marketing to increase the percentage of visitors who become customers or take a specific desired action on your website.

When you create such a compelling experience for your leads that they are converted into customers, you are using CRO.

CRO: How to?

According to Hubspot, there are two phases to implementing effective CRO:

  1. Research, test, and learn.
    In order to hook more leads, you need to understand them better. For the best conversion results, you need to learn more about the audience you’re trying to attract: who they are, what they do, what they want, and how you can persuade them to take action.An effective way to do so is to create a buyer persona for your customers and understand where exactly they are in their buyer’s journey, and how you can help them make the decision to interact with your brand.

    You can find several resources to learn more about the buyer persona through this link, and you can learn more about the buyer’s journey here.

    If you find it difficult to instantly identify your buyer’s persona and journey, then you need to get to know your audience through alternative means. The most effective ways to do so are through direct surveys and A/B testing, among other types.

    Once you’ve taken the time to get to know who your customers really are, what they need, and how to truly connect with them, then you can move on to the next phase, which is to…

  2. Implement what you’ve learned.
    Once you’ve completed the first phase, it’s time to put what you’ve learned into action.When you learn more about your customers, what you do next will be fairly intuitive.

    A good example Hubspot gave in one of their articles is of a company that was trying to collect leads through a survey, but the survey had no opportunities for direct client-customer interaction whatsoever. Furthermore, the survey was a long one, so the first solution was to make it a shorter one that got to the point.

    But, surprisingly, that still didn’t work.

    So they did a bit of A/B testing and realized that some of the questions of the survey made people feel uncomfortable, so those people didn’t finish the survey.

    They implemented what they learned from that to change the survey into just the questions that made people feel more comfortable, which lead to a 15% increase in conversions.

    Study what you learn about your leads well, and once you do, how you implement it will become clear as day–you’ll know exactly what to do. All that’s left is to go ahead and do it.

    Three basic steps that’ll help you push your CRO

    Whatever your research tells you to do with your leads, there are always essentials that you have to incorporate.

A. Content 2.0

One of the best ways to test and eventually convert your leads is by improving your content. Comprehensible, easy-to-read, well-written, well-organized and relatable content are the secret ingredients for a conversion recipe. We mean converting leads into customers, of course!

Optimizing your content to appeal to your potential customer will surely grab his or her attention and seal the deal.

B. Easy on the eye

Your website’s design is the first thing people lays their eyes upon. Make sure your website design is attractive, delivers your message well, is well-coordinated, and easy on the eye.

C. Zoom in and focus

You don’t have to appeal to everyone, or attract everyone, or convert everyone. At the end of the day, not everyone will be your customer or engage except for your true customers. Those are the ones with whom you should be seeking to connect.

CRO is a great way to convert your leads into customers, but just like everything in marketing, the real secret is how you work with it.

What does CRO stand for in marketing?

CRO stands for “conversion rate optimization” which means figuring out what works and what doesn’t when it comes to generating new leads. It’s the number of website visits that soon translate into new customers.

What is a CRO job?

A CRO, which stands for “chief revenue officer”, is the person in charge of the revenue generation at a particular corporation.

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Leveraging Social Media for Branding https://blog.ureed.com/leveraging-social-media-branding/ Mon, 11 Mar 2019 08:41:03 +0000 https://blog.ureed.com/?p=1177

It’s not news that the most successful brands have presences on social media. While it may have once seemed somewhat tawdry and plebian to conduct a serious ad campaign on the same platforms that people use for bathroom selfies, political rants, and cat updates, the game has changed

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The ‘Gram and Beyond: Platforms for Brand Growth

It’s not news that the most successful brands have presences on social media. While it may have once seemed somewhat tawdry and plebian to conduct a serious ad campaign on the same platforms that people use for bathroom selfies, political rants, and cat updates, the game has changed. A company without a social media account is not just bucking the trend; it’s a veritable relic of the Stone Age. Luxury brands like Chanel, Hermes, Louis Vuitton, Dior, and more have official Instagram and Facebook pages on which they promote products, offer deals, advertise, and interact with customers. Many brands even have Snapchat accounts.

People today are less likely to see an advertisement in a newspaper or magazine than they were just 10 years ago. That not to say that print journalism is totally moribund, but it’s certainly no longer sufficient to limit your advertising and customer outreach to the local paper, glamor magazines, and billboards.

As alluded to, two of the most popular venues for brand and product promotion are Instagram and Facebook. It’s crucial that businesses of all sizes and in all sectors understand which strategies are most commonly deployed on these forums, as well as how they work.

Instagram

Currently, Instagram is arguably the most important social media arena for brand building. A 2018 article in Forbes included enlightening statistics about just how pervasive and effective brand marketing on Instagram has become. Article authors Saad and Rosenberg noted that:

  • 80% of Instagram users voluntarily connect with a brand on Instagram”
  • “People engage with brands on Instagram 10x more than Facebook, 54x more than Pinterest, and 84x more than Twitter
  • • “71% of brands have accounts on Instagram, because when people follow a brand 75% are more likely to take action.1

Cultivating social currency is the reality on Instagram, and the more followers an account amasses, the better. In the case of companies, the relationship between followers and profit is fairly intuitive: the more followers, the wider the reach of their message, which translates into a larger base of potential customers and, theoretically, more sales. Red Bull, Warby Parker, and Sephora are just a few companies with highly-effective Instagram marketing strategies.2

Individuals known as “influencers” use their star power to make money by a slightly more circuitous route. Companies will often offer an influencer something for free in exchange for the influencer promoting it on his or her profile. This can be a meal at a restaurant, clothing items, makeup, cooking products, weight-loss supplements—you name it. If the influencer has enough followers, then some companies will even pay money to be sponsored in a post.4 Forbes’s profile of Swedish influencer Rachel Brathen, better known as “Yoga Girl,” reports that she can charge up to $25,000 per post. Kylie Jenner’s ubiquity on Instagram has allowed her to market her lucrative beauty line. In fact, it’s probably fair to say that Jenner’s clever use of Instagram is the biggest factor in her meteoric rise from out of her sister’s shadow and into the position of youngest “self-made” billionaire. There’s no question that followers can translate into money in a very real way.

In order to project the success that increases brand desirability and boost sales, or to score endorsements, companies and influencers employ many tactics to cultivate a large following. They optimize hashtags, post timing, and tagging in order to ensure that their target audience is likely to see what they’ve shared. Some use the story feature of Instagram to generate hype about upcoming products, expos, events, and more. Most of these approaches have few to no downsides. However, the same can’t be said about all strategies.

Comment Bots

Certain like-aggregating tools must be wielded very carefully so as not to backfire. Perhaps the most notorious example is the comment bot. Sometimes, Instagrammers—be they companies or individuals—buy bots to follow their accounts, thus artificially inflating their numbers. However, as detailed in a 2018 article on Venture Beat, this can have unintended negative consequences, largely due to the fact that most bots are not sophisticated enough to factor in context. This results in the occasional awkward and even offensive comment.4

In simplest terms, Instagram bots are algorithms that have been optimized to locate targets that fall within the parameters specified by the bot-deployers, such as “travel influencer” or “wellness products.” Most bots crawl through Instagram, looking for posts with specific hashtags. For instance, a swimwear company may program a bot to search for #beach, #seaside, #sunshine, #swimming, #bikini, #boating, #water, etc. The bot is then instructed to leave a generic (or, at most, beach-themed) comment that may or may not instruct viewers to check out the swimwear company’s page.

If these bots’ technology was sufficiently sophisticated—a neural network language processing program capable of identifying sarcasm—the bots might be capable of leaving meaningful, individualized comments. However, at least as of the present, almost no company or influencer is willing to invest in something so high-tech and expensive for the purposes of Instagram campaigns. Instead, they stick with the cheaper, simpler programming, even though it’s more likely to commit faux pas.

Almost everyone who uses hashtags on a public Instagram account has experienced computer-generated comments from bots: generic, devoid of meaningful content, and often mildly annoying. Such comments are typically some variation on the following:

“Wow, great perspective! Follow back.”

“Nice shot! Check out my story!”

“Hello from the other side of the world!”

“Love your page! Take a look at mine if you have time!”

Or even just “Love it!” or “Nice!”

Most of the time, asinine comments such as these are harmless. Though they might not inspire viewers to click on the page being advertised by the bot, neither will they hurt the brand. On rare occasions, though, the bots’ tone deafness can insult Instagram users. The Venture Beat article expounds upon one particularly upsetting example in which a woman posting about her miscarriage was barraged with bot comments like “More of this please!” and “Very nice!” Chances are, this woman, her relatives, and others who know of her story will not give the brands behind these bots a second chance.

To avoid such PR disasters, some companies and influencers hire social media coordinators whose responsibilities include seeking out pages with overlapping interests or markets and commenting on their posts. While this takes more time and money, the results are almost always going to be more personalized and appealing to Instagrammers.

The Verdict on Comment Bots

None of this is to say that bots are always, without exception, a bad idea for your business. Rather, stories like the one above should prod companies and influencers to seriously weigh the pros and cons of incorporating bots into their advertising strategy. Because algorithm-generated language is broad enough to fit any kind of photo—be it a perfectly foam-crested cappuccino or a stunning sunset—it’s not too difficult for an Instagrammer to discern between human versus computer-generated comments. Evaluate if the time and money-saving benefits of bots outweigh the risk of brand-damaging comments or the cost of employing a human for the job.

Other Bots

Considering the myriad applications of programming, it should come as no surprise that there are other kinds of bots out there. Another popular genre of bot that businesses use is the sentiment analysis bot. Like their commenting counterparts, these bots also crawl across social media like Instagram. However, they don’t leave comments on accounts. Instead, they collect information. Next, they filter the info they’ve collected and use category recognition to sort the data into useful formats for businesses to analyze. For instance, if Marriot wanted to understand what hotel guests think about accommodations, service, prices, and food (in general and in particular for Marriot chains), they might use a bot programmed to gather such information.

Again, one limitation of such bots is their general inability to recognize sarcasm. However, most analysts assume that the percentage of people leaving sarcastic reviews is statistically insignificant, such that sentiment analysis bots usually give an accurate representation of customer and client opinion. As such, these bots can provide information crucial to making your service or product more appealing. Many such bots are deployed on Instagram, but they are also used on other venues like Twitter and Facebook.

Facebook

On that note, Facebook—which now owns Instagram—is another behemoth in the world of online advertising. A caveat: Pew Research Center reports that Facebook has lost much of its ground in the last 4 years to Instagram, YouTube, and Snapchat, with just over 50% of US teens ages 13-17 having an account.5 Furthermore, Facebook users in this age bracket are more likely to have less disposable income, meaning that ads for expensive products are less likely to be within their budget.

Nevertheless, Facebook is still a major social media platform with daily traffic in the billions, so most brands—be they luxury clothing or podcasts—have a page. For one thing, if you or your company is hosting an event, Facebook is one of the best places on which to advertise and promote it. Comparable event promotion and management features are not yet extant or as popular on Snapchat, Instagram, Pinterest, and the like.

While comment bots exist for Facebook, they do not seem to be a prevalent as they are on Instagram. Perhaps the more well-known promotion strategy on Facebook is advertisement. Facebook ads are relatively salient, popping up in newsfeeds and sized similarly to a status update or a shared article. With a clear call to action, optimized keywords, and an appealing image, Facebook ads can be incredibly effective.

As with most things, algorithms come into play here, because Facebook ads are, in theory, shown to those most likely to be receptive to them. Someone who frequently likes pages associated with, comments on, and makes status about the outdoors is more likely to see a Patagonia ad than a Dior ad in his or her newsfeed. Customers also have the option to hide ads and give feedback, such as “not relevant,” which helps Facebook refine the content presented to specific users.

Other Platforms

It almost goes without saying that there is a plethora of other virtual locations where brands interact with potential clients: Twitter, Pinterest, YouTube, and Snapchat are just a few. The latter is especially popular with Gen Z. A well-timed Snapchat story can do absolute wonders for your brand amongst teenagers with a smartphone.

Conclusion

Even though representations on social media are often idealized, filtered versions of life and products, they are, somewhat ironically, one of the best ways to make your brand relatable to a growing contingent of the market. Take the time to investigate the social media usage trends of your target demographics, and then implement the appropriate strategy on the platforms they are most likely to use. More than likely, such investment will pay for itself many times over.


1“How to Build a Thriving Brand Presence on Instagram,” Forbes, January 16, 2018

2“25 Fantastic Examples of Brands Using Instagram,” Entrepreneur, October 24, 2016

3Rachel Brathen, Forbes

4“Instagram Bots Can Ruin Your Brand,” VentureBeat, February 18, 2018

5“Teens are Abandoning Facebook in Dramatic Numbers, Study Finds,” The Guardian, June 1, 2018

 

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5 Online Brands Doing It Right https://blog.ureed.com/5-online-brands-doing-it-right/ Thu, 06 Sep 2018 14:46:43 +0000 http://blog.ureed.com/?p=1031

With thousands upon thousands of brands trying to reach an audience on a daily basis, how do you choose the one that really speaks to you? Is it based on their products? The tone of voice they use and their overall branding? Their product descriptions? Is it their look? Or, is it based solely on your needs?

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With thousands upon thousands of brands trying to reach an audience on a daily basis, how do you choose the one that really speaks to you? Is it based on their products? The tone of voice they use and their overall branding? Their product descriptions? Is it their look? Or, is it based solely on your needs?

With new marketing techniques getting updated almost daily, brands have an advanced reach with their audience. They’ve infiltrated the digital world through display advertising, social media, SEO product descriptions, television ads, print ads, even our clothing can sometimes make us feel like a walking billboard.

Although advertising has become so ubiquitous, there are plenty of reasons to believe it has become more personalized. You can start to develop a sort of relationship with your favorite brand through their social media accounts, and email marketing lists. You’ll start to find out more about the products you love, have access to directly communicate with your favorite brand, get the latest news and benefit from being the first to find out about a sale.

Developing a relationship with your absolute favorite brand could actually become beneficial. It’ll help you shop smarter, save more, and learn more about company culture.

Here are 5 online brands that are really doing it right:

1. Reformation

Reformation’s business model is centered around sustainability. They realize that fashion is the third most polluting industry around the world, and they are trying to change that. They design beautiful garments styled around the silhouette of a woman, but only source the most natural fabrics and materials. On their website, you can meet the people who make your clothes, and where they’re based, so you know that their garment factories create safe working conditions. Their every action from design, to creation, to packaging, are environmentally friendly, and sustainable. They use a tone of voice that is perfect for their audience, their e-mails are ones you actually look forward to receiving, and their human persona is relatable, and friendly.

2. Sakara

Sakara is a wellness company advocating for a healthy lifestyle, and developing good eating habits that will actually last. They use a tone of voice that is natural, and clean yet professional and has strength to it. Their website is sleek, and they follow all the necessary steps of creating a successful e-commerce business. Their photography is alluring, their website is constantly updated, and their information is snackable and easy to digest. They use professional product description writing, as e-commerce product descriptions can be the turning point for creating a loyal following.

3. Amazon

Most people are familiar with Amazon, it is an online shop that sells almost anything your heart desires. They first started out as an online bookstore, but quickly developed into one of the world’s largest e-commerce companies. They’re innovative and are constantly coming up with new ways to enhance their offerings, their customer service is top notch, and they merge design with content. Offering a wide range of products beckons you to find the right product description writer. It is one of the main principles for a successful e-commerce business. Writing product descriptions – and I cannot stress this enough, is truly a make it or break it for an online brand. Amazon operates in a way that sets the ground rules for what’s to come in the future, and if you want to learn from one the best, check out their page to learn how to write product descriptions.

4. Airbnb

If you look at marketing techniques for most travel brands, they feel a little out of reach and pushy, displaying pictures of beautiful destinations and demanding you to ‘Book Now’. However, Airbnb plays it a little differently, they’re more realistic and make travel feel possible for anyone. Their Instagram account is more about engagement and building relationships with their followers. People often share their own travel experiences with Airbnb on their page, and it opts for an approachable familiarity with the brand.

5. S’well

trendy water bottles, and have linked their brand with nonprofits that support causes they know their customers are passionate about. Their website is informative and easy to navigate, and their Instagram boasts beautiful imagery. S’well bottles have been able to stand out in a crowded market because of what they stand for, how they’ve connected with their customers, and the identity they’ve created for themselves.

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How To Choose The Perfect Images For Your E-Commerce Business https://blog.ureed.com/choose-perfect-images-e-commerce-business/ Sun, 03 Jun 2018 07:44:18 +0000 http://blog.ureed.com/?p=725

Avoiding lineups, pushy salespeople, getting to the store, and fighting for a parking spot are a few of the many perks of online shopping. However, one specific perk that soars above all else is seeing the item you’re eyeing pictured in all its glory, and from all angles, luring you to click a button and add it to your shopping cart.

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Avoiding lineups, pushy salespeople, getting to the store, and fighting for a parking spot are a few of the many perks of online shopping. However, one specific perk that soars above all else is seeing the item you’re eyeing pictured in all its glory, and from all angles, luring you to click a button and add it to your shopping cart.

The style and quality of the product images on your e-commerce website are one of the most important determining factors on whether the item ends up being purchased or not. It goes without saying that poor quality images will deter anyone from buying an item, and possibly even from your entire business.

There is a range of things you can do to improve your product page design, and below are a few useful tips:

1.Create a Comprehensive Product Page

A well-designed product page would include components necessary to the customer including clear product descriptions, high quality product images, reviews or social media links, clear navigation including an ‘add to cart’ button, and shipping or purchase information. Aritzia is an excellent example of a retailer that has all key components on their product page as depicted in the screenshot below:

2.High Quality Images

When a customer lands on your website, they’ll most likely look at the product images first. High quality images will do wonders for your business. They’ll shed light on your products when seen from different angles, set a high level of standards, increase likelihood of purchasing, and build a lasting impression.

3.Writing a Successful Product Description

How to write product descriptions differs based on the type of online retailer you are. If you’re a fashion retailer, including designer notes, size & fit, and materials & care are essential to the buyer who cannot see those details in real life. If you’re a food retailer, including a product description that lists key ingredients, a how-to-use, and nutritional information is essential to selling your product. Hiring a product description writer may prove indispensable as product descriptions go hand-in-hand and compliment product images. Product copywriting can easily be outsourced to a number of professional freelance description writers. Note that viewing a product image without a proper product description will completely take away from your e-commerce business and customer experience.

4.Use a White Background

You don’t want to overwhelm the customer with too many images, colors, and options. A clear, minimalist approach will most likely instill trust between your business and your customer as they won’t think you’re dressing up your product with a busy background and distracting them from viewing the main object properly.

5.Hire a Professional Photographer

Your images sell, so make sure they’re good ones. If you’re in the business of selling food, hire a food photographer and maybe even a food stylist! Of course if you’re a fashion retailer, you’ll need models, hair and makeup, stylists… etc. It may seem like a very costly step, but it’s a very necessary one. The product images are the essence of your e-commerce business.

6.Create Image Hover Overlay Effects

When you’re browsing through your favorite online retailer, and you hover over a product and the image changes, that’s a hover overlay effect, and it’s highly effective. Not only does it save you time by avoiding an extra click, it’s also interactive and gives you a chance to see the product almost as if you’re browsing in a real store.

7.If You Can, Include Social Media Images

If this is applicable to your business, and it doesn’t seem too forced, adding social media images can highly influence a purchaser’s decision. Seeing the product being worn or used by a model adds aesthetic, however seeing your products worn or used by real life people makes them seem a little more relatable. It also gives people a chance to see them in a more realistic setting.

8.Add a Header Banner

Adding a header banner to your product page could offer an alternative viewing style to the consistency of the product images. It could include rotating images, and offer more information to customers, such as informing them about a sale, or directing them to a lookbook within your site. It sets the tone for the page, and almost acts as an ad for your business within your own website.

Creating a comprehensive and successful e-commerce business may entail a lot, but different aspects of it could be really fun. Creating the perfect aesthetics for your brand and product page is a part of your personality, and coming up with different approaches to portraying that could be really exciting. The right display of a high-quality product page can take your business a long way, it’s the way you present yourself to the world, and one should definitely make an effort to look their best whenever that happens.

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Advantages of E-commerce Against Traditional Retail https://blog.ureed.com/advantages-of-e-commerce-against-traditional-retail/ Wed, 20 Dec 2017 15:16:19 +0000 http://blog.ureed.com/?p=264 Advantages of E-commerce

E-commerce has become one of the most popular terms used when talking about business over the past decade, and even before that in some countries. The term is mainly used to refer to the process of shopping or selling online, using different technological means.

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Advantages of E-commerce

E-commerce has become one of the most popular terms used when talking about business over the past decade, and even before that in some countries. The term is mainly used to refer to the process of shopping or selling online, using different technological means.

Advantages of E-commerce

5 advantages of e-commerce

This popularity is not without a reason, as the advantages e-commerce has brought to the business world are numerous. Here are some of them:

  1. Location is no longer a limitation: This has benefited both customers and sellers. As a customer, you are no longer limited to buying from shops and stores existing within your neighborhood or city, which might fail to meet your taste or quality standards; and as a seller, you have access to many more customers without having to incur all the financial and legal costs associated with opening a new store.
  2. Higher ability to collect and analyze data:  The online presence allows business owners to keep a much better track of all the orders that have been made; and later on, this data can be analyzed, providing very valuable information that can help the business grow. Information like this includes orders per country, most viewed products, most viewed products per gender, and the exact time at which the site gets most visits. With traditional retail, collecting data is a much harder process, as employees will have to ask customers to be surveyed after they are done shopping; and many people might not want to cooperate or give information about themselves.
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  3. Access to reviews: This is a major advantage to customers. Instead of buying products with uncertainty about their real quality, only to find out a few days later that it’s no good. With e-commerce, you can easily read previous reviews written by other customers on the website. For the sake of their integrity, most e-commerce sellers will have to include a review section on their websites, as it can also be a great marketing tool when the reviews are great.
  4. Ability to receive a higher number of orders: E-commerce allows businesses to accept a much higher level of orders as opposed to traditional retail. All they need to do is to set up a website and that’s it — anybody can access and anybody can make an order. In traditional retail, the number of accepted orders can be limited by the size of the place and the number of the store’s available employees who can attend to those visiting customers.
  5. Lower cost for everyone: Another major advantage of e-commerce is the resulting reduction in costs. Businesses can now operate and make a profit while avoiding costs such as rent, construction, legal permits, and all the extra salaries that go with that. These benefits are reaped by the customers. Since the decreased costs allow sellers to offer lower and more competitive prices without harming their ability to make profits.

 

What are the advantages of using e commerce?

Faster buying/selling procedure, as well as easy to find products. More reach to customers, there is no theoretical geographic limitations. Low operational costs and better quality of services. Customers can easily select products from different providers without moving around physically.

What are the advantages of e commerce over traditional commerce?

Although traditional commerce has its own advantages, thousands of businesses rely on e-commerce to make a profit as it decreases the investment and increases the convenience of the customers. Customers now use the internet on a daily basis.

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