Entertainment – Blog https://blog.ureed.com One-Stop experience for all your translation and editorial needs Wed, 10 Jul 2019 08:09:51 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 https://blog.ureed.com/wp-content/uploads/2019/09/favicon.ico Entertainment – Blog https://blog.ureed.com 32 32 Everything You Need to Know About Video Game Localization https://blog.ureed.com/everything-you-need-to-know-about-video-game-localization/ Wed, 10 Jul 2019 08:09:51 +0000 https://blog.ureed.com/?p=1376 Everything You Need to Know About Video Game Localization

Earlier this year, Fortnite gamers launched a hashtag on social media platforms that read #ForniteMiddleEastServers. The hashtag, which went viral on social media, was deployed in an effort to urge Epic Games Company to provide Fortnite servers for the Middle East.

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Everything You Need to Know About Video Game Localization

Earlier this year, Fortnite gamers launched a hashtag on social media platforms that read #ForniteMiddleEastServers. The hashtag, which went viral on social media, was deployed in an effort to urge Epic Games Company to provide Fortnite servers for the Middle East.

The hashtag was a trending topic and reached over 400,000 tweets in Saudi Arabia. This incident underscored the importance of planning and customizing game content before releasing products to international markets. On that note, let’s discuss why video game localization is so important.

Why video game localization?

Games are like any artistic work tailored to match the tastes and interests of their target audience who differ from market to market. Measuring the success of a unique, compelling game never ends at the game development stage.

In other words, if game developers hope to penetrate international markets, increase the number of buyers/users, and gain sky-high revenues, the game must be designed such that potential international gamers find it just as interesting and usable as a local game.

Is video game localization limited to translation?

Many people confuse video game localization with video game translation. Actually, video game localization encompasses much more than mere translation of textual content or audio recordings. Translation is only one element out of many others that comprise the entire process.

Beyond translation, a localization team needs to adjust the user interface, the script, the characters, the names, the symbols, the graphics, and the voice recordings in order to fit the international user’s cultural and linguistic background.

Given this, it’s crucial that developers understand the target demographic of each market for each country. This means accounting for various target age groups, as well as for different educational, historical, ethnic, and religious backgrounds. What is acceptable content for a 14-year-old in France may be considered wildly inappropriate for a 14-year-old in Qatar, for example. Additionally, it’s important to know region-specific trends and interests, such as style of clothes, favorite places, popular music, common food, etc.

For example, if the target age group in the original market was adults but the age group of the target market overseas is children, developers would need to makes some adjustments. This might mean that clearer instructions, easier levels, and more achievable targets have to be incorporated in the localized game. Otherwise, the gamer will get lost, become frustrated, and, eventually, disengage.

How should the game localizers work?

Experts suggest two different approaches to localizing games. In the first approach, game developers work closely with localizers in the development studio. Thus, all aspects of internationalizing the game content are considered from the beginning. Additionally, the translation of game contents begins in parallel with the development stage.

Conversely, in the second approach, localization follows the development stage. Simply put, the localizer takes the original version and adjusts it for the international market. Coordination should continuously take place between the game localizers and the game developers in order to make sure that the changes made don’t affect the original goal or the story of the game.

Which approach of translation is involved?

Remember, games are creative works that are designed to match the interests of a specific audience. Accordingly, as with any other genre of media or literary content, creative translation or transcreation should be used.

This means that game localizers should eschew literal translation in favor of an approach that includes adjusting dialogue content, expressions, idioms, etc. when necessary. This maintains the gamers’ interest andand ensures that they don’t feel insulted or offended by any dialogue.

In addition, the game localizer or the translator should have an excellent command of the target language and the source language, in order to understand the register used in the original content and deliver it correctly in the target language. Otherwise, the dialogue will seem awkward or inauthentic to the gamers.

To avoid time and effort, what should game developers take into consideration?

Game developers should ensure that they include enough “wiggle room” in which to fit the unique structural characteristics of different languages, such as the size and font of letters, numbers, symbols, and currencies. Thus, it is better to put the source texts in files and separate them from the video game program content. This will save time and effort for the translator who tries to alter the translation to fit the program size or the programmer who does all the technical work to adjust the size of the program.

Consequences of poor or no video game localization:

Consequences of poor or no video game localization aren’t limited to the decrease of potential revenue. They can even impact public relations between countries and create a bad corporate image.

For example, the Hearts of Iron game, released in 2004, depicted China divided into several regions, which was the actual state of affairs during World War II. Tibet and Taiwan were their own separate regions. In real life, both regions have resisted incorporation within the Chinese state, preferring independence. These efforts were not met well by Chinese officials. As a result, China banned the game and the company lost a rich market

Another example involves the Resident Evil Game 5, released in 2009, that created widespread dissatisfaction among African users as part of the game’s story involved a white man seeking to kill African villagers who were zombies infected with the t-virus.

Thus, it’s necessary to study relevant geopolitical, historical, religious, and cultural issues, as they considerably influence the success or the failure of video game overseas.

References:

Game Usability: Advancing the Player Experience guide by the IGDA localization SIG
A Quick Guide to Localizing for Global Markets by Transifex Company

https://www.academia.edu/6639017/Challenges_in_video_game_localization_An_integrated_perspective

https://saudisoft.com/SA-ar/blog/2019/01/ar-games-localization-the-missing-puzzle-piece

6 Tips for Beginner Video Game Localizers

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Go To Apps https://blog.ureed.com/go-to-apps/ Mon, 23 Jul 2018 13:44:41 +0000 http://blog.ureed.com/?p=908

Pretty much everyone in the world owns a phone or two, whether it’s a Samsung, or an iPhone. Hence, it’s pretty much guaranteed that we’ve all downloaded a bunch of applications; games, social media, maps, etc.

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Pretty much everyone in the world owns a phone or two, whether it’s a Samsung, or an iPhone. Hence, it’s pretty much guaranteed that we’ve all downloaded a bunch of applications; games, social media, maps, etc.

Keeping up with trends, social media and applications have become a routine in our daily lives. We want to be updated with everyone, and everything going on around us, and we need all the apps we can get to do so.

It’s pretty much difficult to leave the house nowadays without our phones. Now you can listen to music, talk to your friends, navigate your way around a city, order a cab, search on Google—all while on the go!

And it’s all just one tap away! In the future, with virtual reality, it might be one blink of an eye away, who knows!

For the present, these apps, whether on the app store or Google Play store, have helped organize my life in more ways than one; each in its own way:

WhatsApp

WhatsApp has made communication with people and friends all over the world so much easier. Work, family, and social emergencies can be easily communicated even if you’re in different time zones. With a freelance career, like copywriting for example where communication with clients is ongoing round-the-clock, WhatsApp has become the most useful to me with its voice notes, video calls and audio calls with fast responses going back and forth!

Instagram

This photo-sharing, social networking app has made sharing my daily life part of my routine; from Instagram stories, to sharing posts here and there. I can easily be updated with my friends’ lives even when they’re miles away from me.

Being up-to-date with trends, news, clothing, and products just by scrolling and clicking. I have to say since Instagram, any type of influencer played a role in my online life.

YouTube

When I’m on the go, and want to listen to a new song right away or even find an online instruction manual for something I just bought or would want to use in the future, YouTube is the answer. Its fast viewing feature is a plus!

Google Maps

When I’m trying to find my way around a new country, or trying to find a restaurant or store, Google Maps has made navigation easier. Nowadays, can you imagine a life without Google Maps and its live GPS? Impossible! Not only that, it also provides transportation options and gives an estimated time, this way I can’t be late for anything!

Uber

Uber is one app that accommodates to my fear of driving! Yes, you heard that right!

It helps me get from place to place by just clicking “book now” and a few minutes later, a driver is at my doorstep. Transportation has never felt easier, safer and hassle-free! And it’s also available worldwide.

Gmail

Being updated with my emails never felt so quick and easy. With the Gmail app, I don’t miss an email whether I’m on the go, or abroad, or even at home. With just a click, and a scroll down, emails are updated right away. Gmail has made my mind worry free, well at least regarding my emails! (Even with all the available modern applications, we all still send emails to ourselves to preserve our important documents and the million drafts for our blog posts).

https://media.giphy.com/media/xT4ApdtEurSesimXf2/giphy.gif

Snapchat

Being in touch with my friends has never been more fun and creative. I can send pictures, videos, and messages instantly wherever I am and whatever I’m doing. Filters have made this funnier, lighter, and addictive. Not only this, but the augmented reality future of apps like snapchat makes it all more exciting. I mean, if you haven’t gotten attached to the dog filter, did you even use snapchat?

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Freelance: 4 Work & Travel Abroad Programs for Professionals https://blog.ureed.com/freelance-4-work-travel-abroad-programs-professionals/ Wed, 27 Jun 2018 14:35:04 +0000 http://blog.ureed.com/?p=850

You may have heard of a new term being thrown around, gripping the attention of a newly liberated and worldly curious generation: the ‘digital nomad’ phenomenon. The title ‘digital nomad’ has been roaming around lately, bouncing off conversations, apparent on our social media feeds, and written about in blogs.

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You may have heard of a new term being thrown around, gripping the attention of a newly liberated and worldly curious generation: the ‘digital nomad’ phenomenon. The title ‘digital nomad’ has been roaming around lately, bouncing off conversations, apparent on our social media feeds, and written about in blogs.

If you’re anything like me, your laptop and your phone are your office, and you’re free to roam the world, while working on white sandy beaches. Sounds like a dream, doesn’t it? To be considered a digital nomad, you don’t necessarily need to be self-employed, or own a freelance business, rather many companies are adopting remote work as a form of handling their day-to-day business. Digital nomads are people who use technology to earn a living, while seeking a way to conduct their lives in a nomadic manner. If your employer doesn’t offer a remote work system, and you’re wondering how to start a freelance business, or how to start freelancing you can learn more here.

In an increasingly connected world, a thirst for travel has been sweeping a generation that is quickly moving away from a rigid 9-5 lifestyle, and instead, is trying to find new ways to combine their careers with travel. Lucky for us, there are programs designed to do just that. These programs organize a corworking experience where professionals can feel connected and collaborative while travelling, working, and seeking out adventures. Almost like a ‘study abroad for grownups’!

1- Be Unsettled

Source : https://beunsettled.co/

Be Unsettled is a platform for shared experiences, and an immersive coworking retreat that attracts “creatives (artists, designers, developers, filmmakers, and writers), entrepreneurs (from Silicon Valley to Santiago), and people of all backgrounds who are looking for the perfect mix of work, life, and travel.” (https://beunsettled.co/the-story/).

Be Unsettled creates an atmosphere that gives you the time, space, and structure to move away from your routine, and discover new places, meet new people, and grow professionally and personally while drawing inspiration from the world’s most sought after destinations.

Most suitable for: Working Professionals – Creatives, Entrepreneurs, Remote Employees, Freelancers
Average Age: 35, but all professionals are welcome at any age
Length of Program: Flexible 1 week – 1 month
Number of Participants: A group of 20-30 people per retreat

What You Can Expect:

  • Comfortable Accommodation
  • Working Space
  • Dedicated Staff
  • Destination Orientation
  • Airport Pick-up
  • Weekly Lunches
  • Wi-Fi Connection & SIM Card
  • Curated Experiences and Flexible Planning
  • Local Access and Community

Destination(s): Multiple destinations, with new retreats added monthly – Bali, Nicaragua, Tuscany, Buenos Aires, Peru, Porto, Medellin, Barcelona, and Amazon

Cost: Ranges between $2,000 – $3,000

Find Out More: https://beunsettled.co/

2- Remote Year

Source : https://remoteyear.com/

Remote Year is a program designed to bring together groups of inspiring individuals to travel, live together and work remotely. They encourage you to not have to choose between work and travel, and to challenge yourself, follow your heart, and find your people.

Remote Year brings together work and travel communities that work for you, with programs lasting between 4-12 months, taking you to inspiring destinations all over the world. The planning is all taken care of, so all you have to do is live out the experience to the fullest.

Most suitable for: Entrepreneurs, Full-Time Employees, Freelancers
Average Age: 22-65 years old
Length of Program: 4 months, or 12 months
Number of Participants: Ranges by experience
What You Can Expect:

  • 24/7 Workspace Access
  • Transportation
  • Accommodation
  • Employer Approval & Support
  • Local & Traveling Staff

Destination(s): Multiple destinations, with a new city to work in each month including – Lima, Medellin, Bogota, Mexico City, Valencia, Cape Town, Sofia, Prague, Lisbon, Marrakesh, Hanoi, Chiang Mai, Kyoto, Kuala Lumpur, etc.

Cost:

  • 4 Month Experience: $11,000
  • 12 Month Experience: $27,000

Find Out More: https://remoteyear.com/

3- Hacker Paradise

Source : https://www.hackerparadise.org/

Hacker Paradise is the World’s First International Remote Work Travel Group. Their aim is to organize trips for professionals who want to work remotely, or concentrate on personal projects while traveling. They’ll take care of all the logistics so you can focus on making the most out of your travel experience where you can collaborate with other professionals, explore new cities, and grow as a person.

Most suitable for: Remote Workers, Full-Time Employees, Freelancers, Entrepreneurs, or People Focusing on Personal Projects/Transition
Average Age: 20’s – 30’s
Length of Program: Flexible 2 weeks – 48 weeks
Number of Participants: Groups of 20-30 people per retreat
What You Can Expect:

  • Hand-selected Community
  • Solid Wi-Fi & SIM Cards
  • Productivity-ready Workspace
  • Professional Development Program
  • Full-Time Facilitators
  • Cultural Adventures

Destination(s): Osaka, Seoul, Bali, Mexico, Buenos Aires, Montevideo, Croatia, Cape Town

Cost:

  • 2 Weeks: $1,500
  • 4 Weeks: $2,100
  • 6 Weeks: $3,150
  • Over 12 Weeks: $2,000/per 4 weeks
  • Over 24 Weeks: $1,900/per 4 weeks
  • Over 48 Weeks: $1,800/per 4 weeks

Find Out More: https://www.hackerparadise.org/

4- WIFI Tribe

Source : https://wifitribe.co/

WIFI Tribe takes people to over 25 cities in 5 continents. Every month, they chose a different city to call home, and gather a mix of passionate, wild and free, remote professionals from all over the world to join them on their journey. They are designed for togetherness and believe that becoming a part of the nomadic family is what sets them apart. They encourage you to keep your freedom, while also working hard, then playing.

Most suitable for: Anyone who shares the values of their community, and can work remotely. Remote Professionals.
Average Age: 25 – 35
Length of Program: Flexible 1 month – 1 year
Number of Participants: Groups of 12 – 23 people per retreat
What You Can Expect:

  • Quality Accommodation
  • Flexibility
  • Comfortable Working Areas
  • Wi-Fi Connection
  • The Community Itself

Destination(s): Nicaragua, Colombia, Ecuador, Peru, Bolivia, Brazil, Argentina, Mexico, Costa Rica, Jamaica, South Africa, Morocco, Florence, Split, Berlin, Budapest, Lisbon, Egypt, Barcelona, Kenya, Gran Canaria, Bali, Malaysia, Vietnam, Thailand

Cost: Prices vary by ‘Chapter’ selection, but generally between $900 – $2,000 per Chapter/Room Selection Type.

Find Out More: https://wifitribe.co/

 

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Artificial Intelligence from Space https://blog.ureed.com/artificial-intelligence-space/ https://blog.ureed.com/artificial-intelligence-space/#respond Sun, 24 Jun 2018 14:14:53 +0000 http://blog.ureed.com/?p=822

You may have seen sci-fi movies like Ex Machina and started fantasizing about Artificial Intelligence (AI) toppling humanity; the apocalypse of the robots. Some may have also jumped up and told you this is just a fantasy that can never happen in real life. Yet, what if aliens invaded our planet earth and sent highly intelligent machines to take control over it? Seems farfetched? Not in NieR: Automata, it’s not!

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NieR: Automata – Yoko Taro

It’s great fun to hack and slash machines; the bigger they are, the more fun it is

You may have seen sci-fi movies like Ex Machina and started fantasizing about Artificial Intelligence (AI) toppling humanity; the apocalypse of the robots. Some may have also jumped up and told you this is just a fantasy that can never happen in real life. Yet, what if aliens invaded our planet earth and sent highly intelligent machines to take control over it? Seems farfetched? Not in NieR: Automata, it’s not!

In the video game, developed by PlatinumGames and published by Square Enix for the PS4 and PC, aliens in the very far future have already invaded earth and sent machine lifeforms that took over the planet and drove humans to escape to the moon.

The epic adventure is worth checking out for many reasons, let us take a look at some of them:

Immersive Experience

NieR: Automata – Yoko Taro

The best combination is Japanese Audio with English subtitles

In most RPGs, you have to play main quests and endless side quests to level up, get XP and obtain new abilities like in Assassin’s Creed Origins for example. Yoko Taro’s NieR: Automata is not much different in this regard. However, the settings of the game are the settings of the character you are playing with. The protagonists are androids, created to fight for the cause of humans, and you get to choose the way they see, talk and fight. You can consider it as a form of Augmented Reality from the androids’ point of view (or yours once you are fully immersed).

The way the menus are created makes you feel as if you were the android and that you are conducting maintenance and regular checks to keep yourself up and running smoothly. You can even install chips that serve different purposes (I once removed the Operating System chip to see what happens, and the funniest message appeared on screen, but of course I had to restart from the last checkpoint).

You can customize, upgrade and merge the chips to achieve the best stats and grow stronger, faster and better.

It is the strangest thing to experience the “emotions” (so to speak) of an android in a dystopian setting, where ruins and destruction are everywhere, but it’s also very amazing in its own twisted yet beautiful way.

Classic Sword Fighting

NieR: Automata – Yoko Taro

2B looks great and can beat you in any type of physical confrontation

Let’s be honest here. Swords are the most awesome weapons out there. Yes, machineguns and snipers are cool, but to create a game set far into the future where you fight through melee combat with the swords levitating on your back, is a great way to keep gamers glued to their screens, hacking and slashing away as they press rapidly on their joysticks. The androids are accompanied by something called a Pod, and it shoots, well, so many things really, you have to see it for yourself.

There are various smiths across the world map of the game, and of course you need to collect certain items and money (Gald as they call it) in order to upgrade the different types of light and heavy weaponry you will collect throughout the game.

The swords keep levitating on the back of the characters the whole time, who apparently use telekinesis or something to control and wave the swords around at the machines. Equipping new weapons is very easy and simple, and there are shortcuts to change weapon sets while playing without having to pause and to do so from the menu.

Here is one of PlayStation’s official trailers for the game, check it out in Full-HD:

Forget about horses, fight while riding a moose, that’s the fashion in the 50th Century

How many endings are there did you just say?

NieR: Automata – Yoko Taro

Did you give a flower to your robot servant today?

If you played a lot of RPGs—or some of them—you must have experienced multiple endings at least once in a game. NieR: Automata has five main endings and 21 joke endings, totaling 26! The first three endings appear when you finish the game normally, but the other two main ones need some work to be achieved.

The great part about the first three is that you get to enjoy different gameplay styles—to some extent—and you feel like you are playing different games following the same plotline. There are so many side quests available, you will need lots of time to finish the game quickly, but you should take your time to enjoy every detail of each gameplay and ending. After all, the game was rated 9/10 by GameSpot and 8.9/10 by IGN to name a few.

Cathartic Music

NieR: Automata – Yoko Taro

Play your music for all eternity, I will always listen

We can talk for days about the game, but we would need weeks and perhaps months to talk about and appreciate its music. Yes, it’s that good. Keiichi Okabe, the Japanese video game music composer, imagined several languages merged together in the far future and composed magnificent musical pieces to the extent live concerts were held and those pieces were performed in front of massive audiences. Even though the words do not have actual meaning, they somehow touch a person’s soul and make you want to listen to them over and over again; it is a whole separate experience to relish.

The Takeaway

NieR: Automata – Yoko Taro

“Maybe if I keep believing, my dreams will come to life… Come to life…”

NieR: Automata is an experience like no other. It allows you to enjoy great graphics, great music and still have time to reflect on every human emotion there is as you go on. The game is available on the PlayStation store and Steam. I’ve already finished it four times and it was worth every cent. Now excuse me, I have to go cast my pod into the sea and catch some fish and if I am lucky, catch beautiful junk.

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Most interesting online games in 2017 https://blog.ureed.com/interesting-online-games-2017/ Fri, 22 Dec 2017 13:16:56 +0000 http://blog.ureed.com/?p=302 Ureed blog Entertainment

2017 has ended, and it is time to select the most interesting online games of 2017. Last year, the online gaming sector has been quite productive. Whether they are single-player or multiplayer, we have gathered the most popular and intriguing online games. All you need is a good internet connection and a working computer. Sit back and choose one of these online games we have gathered for you, and enjoy!

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Ureed blog Entertainment

2017 has ended, and it is time to select the most interesting online games of 2017. Last year, the online gaming sector has been quite productive. Whether they are single-player or multiplayer, we have gathered the most popular and intriguing online games. All you need is a good internet connection and a working computer. Sit back and choose one of these online games we have gathered for you, and enjoy!

Single Player and Multiplayer Most Interesting Online Games of 2017

Start scrolling down the list. You will discover some hidden treasures among the most interesting online games in 2017. We have listed both single-player and multiplayer online games.

Don’t Starve (and Don’t Starve Together)

Don’t Starve can be downloaded from Steam.
Don’t Starve can be downloaded from Steam.

Don’t Starve can be the most interesting and fun, yet frustrating, game ever. The main objective is to stay alive in the game. You need to find your way, walk around, build a fire, and try to survive. But, it is not as easy as it sounds. You need to restart every time you die. The game doesn’t have a save option. And, this is what makes this game so special. The game is available on Steam. If you want a multiplayer, you can try the “Don’t Starve Together” version instead.

Assassin’s Creed: Origins

Credit: Ubisoft Montreal
Credit: Ubisoft Montreal

Assassin’s Creed: Origins may be the most anticipated game of 2017. The new adventure takes place in Egypt. For this game in specific, Ubisoft has set the bar high. After the movie’s failure, this new online game seems promising. The first reactions to the game are positive. This game can be downloaded from Steam.

Insurgency: Sandstorm

Insurgency: Sandstorm by New World Interactive
Insurgency: Sandstorm by New World Interactive

Unlike the other two options above, this multiplayer game can be played on its official website. Developed by New World Interactive, this game has everything about war and combat. You will find objectives, teams, strategy, leadership, various gun types and many more in this exciting game.

Polycraft

Polycraft
Polycraft

Polycraft can be played via web browsers like Chrome or Firefox. This game is based on 3D images, where you need to build your fortresses and fight enemies. This game is selected as one of the best indie games of 2017.

Forza Motorsport 7

Forza Motorsport 7 is released for Xbox and PC by Turn 10 Studios.
Forza Motorsport 7 is released for Xbox and PC by Turn 10 Studios.

Turn 10 Studies developed Forza Motorsport 7. And fans of this series were anticipating the 7th version. With more dynamic graphics, this exciting game offers all you need and expect from an online racing game. Also, new cars are added to the collection. The game was first released on Xbox, but an online PC version has been launched as well.

Sonic Forces

Sonic Forces by Sonic Team and SEGA can be found on Steam
Sonic Forces by Sonic Team and SEGA can be found on Steam

Without including a platform game, the list of most interesting online games in 2017 would be considered incomplete. This year, Sonic Forces is one of the most interesting and anticipated games in this genre. The classical “Sonic” experience has increased and adapted to modern expectations. Also, a new villain, Mr. Eggman, is added to the game. Sonic Forces can be downloaded and played via Steam.

 

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