The increasing fragmentation of the media scene coupled with a growing resistance to even notice ads means that reaching your potential customers is now tougher than it’s ever been. But content marketing is becoming a more effective alternative to other tired methods.
Brand storytelling influences consumer behavior and purchasing decisions. Here are a few strategies SMEs must follow if they intend to create a successful brand story that resonates forever with their target audience.
There is a socially constructed code of conduct that marketers are currently expected to follow—and the following are the most important items on that list.
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