Thinking about creating a new website? First ask yourself: why will people read your content? Keep in mind that there are more than 1.6 billion websites on the internet featuring a wide variety of content. To grab the reader’s attention, you need to compete with about 2.1 million blog posts that are published daily.
Feeling overwhelmed? Never fear! Follow our simple steps and you’ll be well on your way to creating compelling website content that tops Google search results.
How to Write Compelling Website Content
Plan a content strategy
Planning a successful content strategy is crucial to creating a flourishing website. You need to outline what types of content you will publish, what niches you will specialize in, and who your customers will be.
Study your targeted audience
It almost goes without saying: you should know your targeted audience very well. Understanding your site’s visitors’ preferences and needs helps you to determine the best strategies to follow and the appropriate media channels through which to market your content. To that end, engage in market research and conduct surveys.
Appeal to your customers’ values
Different people have different goals when they come to a website. They could be looking for information about the company or its services. Perhaps they are searching for a specific product. So, you need to provide the answers that they are looking for in your articles, or else you will quickly lose their interest. Remember: the information you provide should be comprehensive, easy to find, and help customers to feel confident in making quick decisions.
Know your competitors
Being familiar with your competitors, their strengths, their weaknesses, their marketing approach, and their products will help you to plan a perfect strategy. Compose a list of your competitors and then peruse their websites. Know their content, ads, and the advantages they offer to their customers. Take and adapt what works, and ignore what doesn’t. You can also use online analytical tools to get a better idea of your competitors’ sites’ as well as other relevant stats.
Make sure your content is unique
Plagiarism is the unforgivable sin. It’s one thing to be inspired by an article you saw on another site, but it’s quite another to lift it and change just a few words. Never, ever resort to this, because a simple Google search will reveal whether or not the content is yours. Accordingly, keep your website content original, engaging, and up-to-date.
Always be up to date
Why should you be up-to-date? Because no one wants to read old news, especially when there are millions of other resources and sites being constantly updated. Always review your content and update old information. Then, take a look at the latest news to get fresh ideas for new articles.
Headlines are the most important part of your content. Catchy and memorable titles drive readers’ interest. When choosing an interesting title, test it on yourself first. Would you be curious to read the whole article after seeing this headline? There are some tips that can help you to write good headlines. For example, use emotional words or begin your title with numbers.
Learn SEO principles.
If you want to increase your website traffic, you need to learn Search Engine Optimization (SEO) principles. SEO is a highly effective marketing tool that has the potential to catapult your website to the first pages of search results. One of the main SEO principles is to use specific keywords in articles. You need to apply the most common keywords in the introduction, title, and structure.
Note that the SEO techniques won’t help your site if you aren’t creating unique, high-quality content. It’s not enough to appear first in search results; you have to then hold readers’ attention.
Enhance your website content with visuals
Adding visual elements in your articles such as images, videos, and infographics can increase your traffic. According to stats, content including visual elements generates 94% more views. For “lazier” customers, create video trailers or infographics that summarize your content in easily-digestible units. These features will make your website more exciting and more accessible to a wider audience with varying attention spans.
Writing website content is a very useful way to build trust between your company and customers. Therefore, you need to know the customer’s problems, interests, and personalities. Next, build a content strategy that promises solutions to their problems and needs. Don’t forget to provide important information in your creative content. Add a call to action on every page to enable your customers to interact with your content. Finally, deliver on the promises you made in your content, and you’ll have loyal, repeat clients.