2020 will be remembered as the year of the pandemic, yes, but it will also be remembered as the year of the video marketing boom. With digital and online connectivity replacing physical connection, video – in all its forms – became the closest thing to reality and one of the only ways for businesses to stay connected to their customers.

Old trends resurfaced, new trends rose to the top, and everyone joined the video marketing bandwagon. That’s why as we near the end of this turbulent year, we created this guide to highlight one of the most current and important marketing strategies, its most popular trends and how you can utilize them for your brand.