Marketing

Top 5 Reasons An Email Marketing Strategy is a Must-Have For Small Businesses

Consistent email marketing strategies are great for maximizing visibility and presenting your products in front of a large audience.

5 years ago

How to Write a Successful Brand Story

Brand storytelling influences consumer behavior and purchasing decisions. Here are a few strategies SMEs must follow if they intend to…

5 years ago

Reaching Gen Z Through Your Social Media Marketing Strategy

Content creators and marketing managers need to tailor their social media marketing strategy in order to effectively reach out to…

5 years ago

Is Niche Marketing Really Effective For My Startup?

Why is niche marketing an important strategic component for many new business ventures and startups?

5 years ago

How LinkedIn’s Direct Messaging Is Becoming the Perfect Sales Tool for Startups

Targeting one of LinkedIn’s 660 million members, spread out across 200 countries, is sure to yield favorable sales results.

5 years ago

DOs and DON’Ts Of Marketing In the Age Of The Coronavirus Pandemic

There is a socially constructed code of conduct that marketers are currently expected to follow—and the following are the most…

5 years ago

Why Marketers Need to Pay Attention to The TikTok Wave

Marketers must pay attention to the TikTok wave or they will risk losing out on many social media marketing advantages.

5 years ago

Why Every Entrepreneur Should also be a Marketer

Entrepreneurs and marketing have a lot in common, for starters, both have the consumer as their focal point.

5 years ago