Marketing

Why Content Marketing Is Crucial for Your Business
Content Writing
Nadine Fahmy

Why Content Marketing Is Crucial For Your Business

The increasing fragmentation of the media scene coupled with a growing resistance to even notice ads means that reaching your potential customers is now tougher than it’s ever been. But content marketing is becoming a more effective alternative to other tired methods.

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How to Write a Successful Brand Story
For Employers
Minnie Kasyoka

How to Write a Successful Brand Story

Brand storytelling influences consumer behavior and purchasing decisions. Here are a few strategies SMEs must follow if they intend to create a successful brand story that resonates forever with their target audience.

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