The increasing fragmentation of the media scene coupled with a growing resistance to even notice ads means that reaching your potential customers is now tougher than it’s ever been. But content marketing is becoming a more effective alternative to other tired methods.
What branding trends should you keep an eye out for? Here are the top 5 trends to incorporate into your branding strategy.
A noisy marketplace demands a unique and noticeable brand voice if you want to set your products apart from the competition.
Consistent email marketing strategies are great for maximizing visibility and presenting your products in front of a large audience.
Content creators and marketing managers need to tailor their social media marketing strategy in order to effectively reach out to the Gen Z generation.
Why is niche marketing an important strategic component for many new business ventures and startups?
If somebody automatically associates your brand name with positive emotions, you’ve earned yourself a customer for life.
Targeting one of LinkedIn’s 660 million members, spread out across 200 countries, is sure to yield favorable sales results.
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In the current turbulent hiring landscape, it is no longer prudent to seek out candidates when a position is made vacant. Instead, hiring managers have to anticipate upcoming gaps and work to ensure that they’re filled as soon as they come up.
In this digital age, where companies are acquiring talent across borders, maintaining in-house recruitment can quickly become an arduous and sometimes risky endeavor. Outsourcing offers an expedited solution to hiring the best employees at competitive rates at less than half the time.
Hiring biases can prevent you from scoring the best talent for your skill gaps. But there are actionable steps you can take towards a more fair hiring process.
Banks have had a hard time keeping up with the rapid growth of the gig economy. This has created a niche for fintech companies that seek to offer speedy, reliable, less expensive solutions designed to offer some reprieve.